Social Media in Leadership Roles

In business today having social media skills is important for many different reasons - HR professionals can use it to look at potential candidates for employment through LinkedIn. Managers can use social media tools to advertise jobs and the business and also as a tool to connect team members together. 

"Only 7% of managers viewed social media skills as being the most important when evaluating an employee's performance. This compares to 61% who felt the same about soft skills and 32% for hard skills. Clearly, social media skills aren't viewed as important in the modern day organization, even though everyone already uses them whether managers like to or not."(Schawbel, 2013). 

It would seem that it would be more realistic if managers could use social media in business practice in order to stay with the technological advances and stay up to date on changes in the business world by using social media. As a manager I would try to use social media tools such as LinkedIn and SharePoint in order to put information in a place for everyone to see and have a cloud based area to where all employees (whether on my team or not) could see policy changes and business goals. 

References:
Schawbel, D., (September 4, 2013). WHY DO ONLY 7% OF MANAGERS CONSIDER SOCIAL MEDIA SKILLS IMPORTANT FOR EMPLOYEES?. Fast Company. Retrieved From:http://www.fastcompany.com/3016145/work-smart/why-do-only-7-of-managers-consider-social-media-skills-important-for-employees