Crediblity and Signature Experience

When you are able to tie topics back into your professional life it allows the information to become "real and tangible". This week we discussed credible activist and signature experiences, what I found most interesting is that companies understand the importance of both for their success but only a small portion of companies currently enact and maintain both.

Signature Experience, in my opinion, is such an important aspect of a company culture and it needs to be implemented and maintained by the leaders and HR professionals. Creating an environment that people enjoy working in and where they feel needed and appreciated is vital to the happiness of a company culture - it would benefit more companies to create a signature experience and then make sure their employees understood it. "Your company's signature experience is what you do especially well; it's the odd or unique process that makes your company stand out in people's minds." (Johnson, 2007). As an HR professional I would make sure that there was a thorough and unique signature experience in my company, in order to attract and maintain staff.

One thing I am understanding is a vital piece of every aspect of business in every industry is the communication and trust. Talking about earning trust through results spoke loudly to me this week. I have always been a believer that actions speak louder than words - and even in business this is true. In order to gain and maintain trust you must deliver what you said you would and receive the results you expected and projected on others. Becoming a credible activist by using this factor as well as 3 others means that you are willing and able to prepare and influence people through trust.

Reference:
Johnson, L., (Jul 01, 2007). What Is Your Company's Signature Experience?. Harvard Business Publishing Newsletters. Retrieved From: http://hbr.org/product/what-is-your-company-s-signature-experience/an/U0707C-PDF-ENG